Help you put yourself in his shoes by asking yourself: “ what do I have to gain by going to see his site, by following or liking his page, etc.? ? » Be consistent with your goals and stick to the sales journey. Do not re-show for the 10th time an advertisement for a product that the Internet user has already purchased. Conversely, do not push to purchase. A target that has never heard of your brand or your products! For this, our trick is to think about excluding certain Custom Audiences from your ad sets and create different ad sets based on your messaging and goals. Dissociate at least the audiences of a traffic campaign from a conversion campaign. Find the right size An advertising format. where your target is not receptive is necessarily a failure. Implement A/B Testing to better understand.
What impacts your users The management of your
Budget is not properly exploited If your ad isn’t performing the way you want it to, it may be due to poor budget management. You can’t spend your Uzbekistan Email List budget If your advertising budget is not being spent enough, it can be caused by two factors: you are not competitive enough : you need to review your bidding strategy. Indeed, Facebook works with an auction system . It is Facebook that decide which ad will be displayed. Taking into account the relevance of your ad and the enthusiasm it will generate.
But the budget is also an indicator that Facebook
will take into account. To Facebook, your acquisition cost will therefore be very high. your target audience is too small : here you should Hong Kong lead broaden your target while remaining qualitative (remember to follow Facebook’s recommendations in the audience insert). Your budget is not enough Even if there is no ideal budget on Facebook and this advertising channel remains very affordable , you should not be too cautious about expenses either. You have to succeed in finding the right compromise between the investment made and the profit.