In exchange, offer them premium content. You are then in a real lead generation system . SPECIAL BUYER PERSONA TOOLBOX The complete kit to create your marketing personas Download What resources are associated with it? Now that the basics of this first step are laid, you can start creating content to get your target into the top of the funnel (TOF). Being present in your target’s thinking process therefore leads you to create content that we call “awareness”. What content are we talking about? blog posts Infographics check list Videos Podcasts White Papers Research studies The key is to stay in an educational , informative content that will provide answers to the questions and needs of your target. The goal? Help him realize his future project.
A few tips for successfully entering the tunnel Respect
The reflection phase of your target Don’t get to the heart of the matter too quickly. This stage of the funnel is only Singapore Email List meant to educate your persona and not to sell them something they are not yet ready to buy. Remember that if you are too technical from the outset, he will not consider you as a help and will not return to your website. Give it a pleasant user experience There’s nothing like making a successful entry into your funnel. If, in addition to being entertaining and informative, your content wants to be pleasant to read and your website fluid to continue its navigation, then its first impression will be good.
Create a clear, flowing path for your prospects to
Fel comfortable finding what they’re looking for quickly. Work on your SEO strategy It goes without saying that to Hong Kong lead find you and land on your website. Internet users will go through search engines . It is therefore in your interest to be there. This is why we advise you to create conten. Which in addition to meeting the needs of your target . Must respect very specific keywords previously defined in an SEO strategy . Optimizing your content through the right keywords while using links in your articles and resources are the best ways to achieve your lead attraction goals.