Include progress bars on all checkout pages to help the shopper know how much time is left to reduce cart abandonment. This is yet another way optimizing the convenience of the checkout flow helps your online business attract more customers. Use strong and unique CTAs at checkout The right CTA can convince an otherwise hesitant online shopper to add an item to their cart. The same goes for your fund. A strong CTA at checkout should have the same tone as those on product pages. They should also guide a buyer through every step of the checkout process with action-oriented language. Avoid: “Continue” or “Continue”. Instead, try CTAs like, “Let’s go! You are just one step away from taking advantage of this limited time offer. Test different options to determine which are the most effective.
The right CTA will vary depending on the product being sold and
The circumstances of the sale. Let shoppers save their cart for later, with payment reminders A buyer may not have time to complete the checkout process right away. However, he may have the firm Cyprus Email List intention of finalizing the purchase later. Make sure this is possible by allowing shoppers to save their carts for later in the checkout process. Our tip: Once the shopper saves their cart, add it to your automated abandoned cart campaign that we covered above. If a customer can return to their own cart when they have more time to shop online, cart abandonment will be a lesser cause of lost revenue. Optimize your page loading speed Slow loading times for checkout pages (and all other pages on an e-commerce website) can contribute substantially to a high cart abandonment rate.
Shoppers may frequently click away from completing their
Purchases if site speed isn’t optimal. Make sure the site speed is optimized for all versions of your online store. This Hong Kong lead includes your mobile site. Statistics show that mobile shopping is becoming more and more important and may soon overtake desktop-based online shopping. Create a solid refund and return policy Being overly lenient with refunds and returns can cut into your profit margins, but it helps build trust, especially if you’re a new business selling a big-ticket item.