There are four types of intent searches: Informational Intent : Users want to find more information about a specific topic, product, or industry. Example: “best coffee machines” Browsing intent : Users intend to visit a specific site or page. Example: “Types of Nespresso coffee machines” Business intent . Users are considering a purchase and want…
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Once you have performed a site audit
Search engines may think you are trying to manipulate the algorithm and may downgrade your rankings or ban your website from search results . How do I resolve a duplicate content issue . you can use the site audit tool to see the number of duplicate pages on your website. To correct them, you can:…
Which domains are pointing to your site
Mistake 5: Lack of backlinks and toxic backlinks Backlinks work like online sponsorship. You earn backlinks when an external site links to yours . They are a sign of trust and authority in the eyes of search engines. Having a link from an external website with good page authority transfers some of that authority to…
This could cause the user to leave the page
This is commonly referred to as your “crawl budget”. If you have broken links, crawlers can’t crawl your site and will burn through your “budget”. How to solve a broken link problem? You can use a site audit tool to identify your broken links. Once you’ve performed a site audit, you can filter the link…
When search engines see duplicate content
AI frees up time and energy so you can focus on more strategic tasks. It will allow you to obtain more qualified information and thus better develop. Your recommendations, areas of development for your company. 5 Critical Mistakes a Site Crawler Can Help You Avoid on Your Site October 26, 2021 Blogging , SEO Web…
How can you use AI in your SEO strategy to gain insight
Ask a voice assistant for help, or use their mobile device to find quick solutions to their needs, brands need to be well positioned to appear in those decision-making moments. Relevant and customer-friendly content through . Today, real-time marketing and omnichannel engagement. were identified as the top two near-term marketing priorities in an Econsultancy /Resultick…
Which offers or content trigger a conversion reaction
Social media, emails and other conversations can help us understand specifically what message stands out. And more. SEO TOOLKIT The essential SEO tools of a web referrer! Download SEO at the heart of data usage SEO holds the key to most of this data which is used not only in marketing and targeting campaigns but…
These issues can often be service or communication
Four reasons to start mapping your customer journey March 14, 2022 Blogging , Inbound Marketing , B2B Web Marketing The path to purchase or conversion is no longer linear, with customers often using multiple devices and acquisition channels . For marketers, creating a consistent customer experience in this context is a tall order. Therefore, “customer…
Reasons for mapping the customer journey
Eradicating bad mistakes in the customer journey that can harm the overall perception of a brand. Reasons for mapping the customer journey Identify weak points Another benefit of customer journey mapping is that it can help marketers make the buying journey much smoother, reducing the time and effort customers have to put in to get…
How to create an effective content marketing funnel
When planning a strategy, it’s good to know which of your products are the most popular and then base most communication and sales plans on those. For example, you can: ensuring a well-distributed supply; plan marketing using only these products. different scenarios. As a result, you will have understood that 20% of your efforts will…
This Pareto principle can be applied to
How much time would you spend developing your company’s marketing strategy? Link between the Pareto principle and marketing strategy If we talk about strategies, then correct planning and redistribution of work are the first steps towards effective and productive marketing activities (and not only). First of all, the Pareto principle, the 80/20 , was created…
What the connection is between the Pareto principle and
SEO trends 2022 Our advice What is certain is that if you follow these trends, you should continue to see your website progress by achieving ever more promising results. Remember that your SEO strategy should focus on user experience and customer satisfaction , all with quality content. SEO TOOLKIT The essential SEO tools of a…