Misconceptions Google Ads Responding to common misconceptions about Google Ads For the presentation to be complete, it is also necessary to respond to the few criticisms (more or less well-founded). Here are the ones we most commonly hear about Google Adwords: “Google Ads are expensive” When we talk about Paid SEO , we are necessarily talking about money and budget. Each click on an ad costs the advertiser (a few cents or a few francs depending on the keyword). To simplify, the prices of the clicks will depend on the competitive aspect. It seems logical that the CPCs (cost per click) of popular keywords like “restaurant delivery” or “protective mask” have been soaring in recent weeks. The most obvious terms are expensive and sought after.
However some others (more specific, more detailed) are not necessarily
Purchased” by all players in the field and remain accessible. You have to find them and position yourself effectively on these keywords by Equatorial Guinea Email List calculating their return on investment. “Managing a campaign has become complicated” The basic options of a campaign are within everyone’s reach . ” in competitive fields, it is better to use tools and have experience . “Competitors click on ads to squander budgets” Google actively monitors clicks . Adwords is its No. 1 service and it must guarantee an excellent quality of traffic through its clients’ campaigns. Google therefore automatically bans robots , numerous clicks from the same network, etc. Over the years, very sophisticated filters have been developed to prevent fraud between advertisers.
Finally do not hesitate to contact us so that we can
Discuss your situation and your market. We will analyze together the opportunities that an SEA campaign can bring you. This is always Hong Kong lead necessary to continue growing your business in times of crisis. Our entire team is ready to help you during this difficult time. Do not hesitate to contact us if you wish to discuss your needs and objectives. Find the rest of our mini-series in an upcoming Social Ads-oriented article. It is often thought that SEO requires time to develop, whether to produce effective elements helping to better position itself or in the consideration of the work by search engines. It’s true, but then why not take advantage of this particular period to take stock and prepare for the recovery.