There is no single method that can be copie and pasted endlessly. Each structure has different needs, so the content strategy must be adapted to the company’s objectives . In fact, it can be implemented to: provide advice to highlight your expertise on a topic or theme.
In other words, content strategy allows you to convince, seduce or reassure your target audience in turns!
In marketing, it is common to talk about SMART objectives
Step 2: Compare your identity and your brand image
“Know yourself” said Socrates! In order to implement an effective strategy, it is essential that the company has a perfect knowledge of itself . Each structure has a journey, values and advantages that differentiate it from its competitors. It is therefore essential to identify them precisely in order to be able to communicate them to its customers.
Finally, the brand image also plays an important role. Does this perception correspond to reality? The answers to these questions will lead the company to know itself better, but above all to better define its objectives and to have a better understanding of the target audience it wishes to reach!
4 quantum people
Let’s talk about the audience! It is Telemarketing Life Insurance Leads impossible to implement a good content strategy without having identified your target audience beforehand. In fact, knowing your objectives is not enough, you also need to know who you are going to address in order to work on both the form and the content of what you disseminate.
In the world of content marketing, we often talk about “personas” – fictional characters that allow companies to better understand:
To define the identity of their personas, some organisations go so far as to carry out market research, analyse their competition and survey their current clientele through questionnaires. The aim? To draw as precise a portrait as possible of the target audience in order to be able to personalise online content and segment it if necessary according to the number of personas identified.
The benefits of this approach are multiple:
Visitors , happy to find content that suits Hong Kong Lead them, spend more time on the site, the bounce rate , which Google pays special attention to, decreases,
the conversion rate , for its part, increases.
Phase 2: Practice (editorial line and
