However, this data alone can also mislead a business if irrelevant data is not filtered out . and provide you with important and relevant data for your business. For example: use the exclusion filter to show data for your actual leads, not office staff. CHECKLIST The essential checklist for choosing the right KPIs in Web Analytics Download now To help you understand the website’s audience A website that does not provide its visitors with a good user experience cannot think of attracting qualified traffic . In order to improve user experience, we need to understand a website’s audience, devices used, language spoken, etc.
Web Analytics provides you with this data through its reports and
Thus helps you understand your target audience and develop strategies to improve your users’ experience when they Mauritania Email List visit the website. Here are some relevant report examples: Technology Report: Provide data about the technology, browser, operating system, and network used by a visitor. Behavior Report: Provide data on how a visitor interacts with the website and their behavior on the site. Demographic Report: Provide data to understand and better understand the site’s audience. To understand the return on investment Web Analytics helps you know the return on investment (ROI) by tracking the performance of social media campaigns, email campaigns, advertising campaigns, etc. By default, Google Analytics only tracks traffic from 3 mediums : organic, referral, and direct.
This helps to understand the performance of the campaigns
The source and the mediums used for the campaigns. Using this data, we can know the ROI of campaigns and optimize Hong Kong lead them for improvement. Improve your SEO Another important benefit of using Web Analytics is that it helps improve your website’s SEO . It helps identify issues such as slow loading, browser or operating system issues. For landing pages that receive the bulk of the site’ organic traffic, metrics like bounce rate. Landing page ratio, exit page ratio, etc. can also be used to measure the quality of pages . Google Analytics can also help you identify new opportunities.