Content Strategy Bottom of the Conversion Funnel or How to Drive Conversions? August 4, 2021 Blogging, Inbound Marketing, Internet Marketing B2B The final stage represents the end of the conversion funnel. Also known as BOFU, “bottom of the funnel,” this stage at the bottom of the funnel converts qualified leads into loyal customers. So now, your goal will be to maintain and strengthen your relationship with your prospects by creating a real connection with them.
You will have to make a decision that will inspire action
We recommend that you take a look at what is suitable for this final stage together in this article. Bottom of the Burkina Faso Email List Funnel What is the Bottom of the Funnel? The purpose of the bottom of the conversion funnel is to convince your most mature prospects to become your customers and then keep them. You’ve put in a lot of hard work to get them here, so you shouldn’t let your prospect slip away now. At the bottom of the funnel is a two-step process takes action.
It is at this moment that you must strategically send a message
That ultimately drives the decision. Your content must be superior to your competitors. It must also answer Hong Kong lead very specific questions your potential customers have about your services and/or products. SPECIAL BUYER PERSONA TOOLBOX The Complete Toolkit for Creating Your Marketing Persona Download What Resources Are Related? Here’s what you need to offer to turn qualified leads into actual customers. It’s about creating what we call “decisions.”