With a view to facilitating the work of your persona, offering a ready-to-use or fill-in template is an effective lead magnet. Good knowledge of your persona is therefore very important because you must know what he uses the most and which could save him time or effort. Consideration Ebook or white paper One of the most widespread and complete lead magnets. It must bring useful and complete information to your persona. Again, you have the opportunity to demonstrate your expertise on a subject. As we mentioned in the characteristics of a good lead magnet, you must work on both substance and form.
The video Make a video on a subject that will of course
Interest your persona. Deal with one of its problems by providing solutions to make the reader want to go to the end. Cut at a strategic moment Tonga Email List to offer him to see the entire video if he fills out a form. To avoid disappointment, live up to your promises again. a simple Excel file (like the Template) to a calculator or simulator (as real estate agencies can offer, for example). The advantage of this type of lead magnet is that in exchange for their data, the prospect gets an answer to their question instantly. Also, at this stage, you can start to detect rather advanced opportunities. These prospects already know what they need and your tool may bring them even more answers.
Decision The case study At an advanced stage of your prospect’s
Maturity, the case study is relevant. It comes to reassure the prospect on these last doubts. Talking to satisfied customers for whom what you sold Hong Kong lead to them works is relatively effective in converting your prospect into a customer. It is all the more so in the case where you sell a complex product/service or for a certain cost or commitment. In this case study, retrace the journey you had with the client, give figures or visible results, press the added value you brought to them. The webinar This format, ultra highlighted since the 1st confinement , is a safe bet to demonstrate your expertise.