It is therefore measured only because you simply want to measure it (out of vanity). While it’s easy to think that knowing all the numbers makes you better at web analytics, that’s just not the case. Measuring too many numbers (especially unnecessary ones) clouds your view , making it harder to understand why the results aren’t what you intended. take unnecessary actions or take actions based on incorrect readings, having a negative effect and seeing results plummet.
The intervention of an Analytics expert will also prevent
You from making bad decisions. It allows you to refocus on what you want to achieve with your website. Then Macau Email List plan your metrics around the answer to measure only the essential numbers . These numbers can then offer your team valuable action points that have a direct effect on your numbers . Guiding decisions to continually improve. Benefit from a results strategy Measuring your website metrics is one step, but using the results to improve them is another. Before you get carried away with collecting your website data and creating reports, ask yourself how you are going to use this information and why you are collecting it.
For this you need a results strategy, a real action plan
On how you will use the resulting analysis to create action points and then implement the changes. An Hong Kong lead Analytics expert will guide you to look at how much power you have, what you can change and control on your website, whether you are able to make additions to website content, change layout and study the back links, etc. this will ensure that your strategy reflects the capabilities you have to effect change , so that your team uses the reports and results to their full advantage. The Analytics expert ensures you carry out this strategy every time . Web analytics is more than just monitoring numbers. You need to use these analyzes systematically to progress.