Our tip make sure the external link opens in a new window to avoid distractions and losing your readers. Conclusion Now that you have all the tips and a few tools, it’s time to get started. We wish you the best of luck creating SEO- optimized content ! As a bonus, we provide you with a special SEO toolbox . We have selected the best tools to work on your SEO as efficiently as possible. funnel . Also called BOFU, “Bottom of the Funnel”, this stage at the bottom of the funnel converts qualified prospects into loyal customers . Now, your objective will therefore be to maintain and consolidate the relationship with your prospects by establishing real contact with them. You will have to provoke a decision and thus , incite to action .
With content adapted to this final phase that we suggest
You see together in this article. bottom of the funnel What is the bottom of the funnel? The purpose of the bottom Senegal Email List of the conversion funnel is to convince your most mature prospects to become your customers and then to retain them. You’ve put in a lot of effort to get them here, so you shouldn’t let your prospects slip away now. The bottom of the funnel is a 2-step process: Prospects make a decision Prospects take action. It is at this very moment that you must be strategic to send a message that will give a final push to this decision-making. Your content must be superior to that of your competitors. It must also answer very specific questions that your prospects are asking about your services and/or products.
The complete kit to create your marketing personas
Download What resources are associated with it? To turn your qualified prospects into real customers, here is the Hong Kong lead content you need to offer. It’s about creating content that we call “decision”. What type of content are we talking about? Concrete cases and success stories Presentations and product overviews Customer reviews or video testimonials Case studies A trial offer A discount for the first order A personalized offer Maintaining an email marketing process proves to be relevant in this stage in order to maintain the purchase action in progress, for example. Some tips for successful marketing actions at the bottom of the conversion funnel Use the scoring method.