The authority of your pages is the reputation they have with search engines. You want your most authoritative pages to rank the highest because they are the ones most likely to result in higher click-through rates and conversions.
When you have keyword traffic split among pages, you reduce the level of authority that each page has and fight against yourself for the top spot. That means that your pages could end up losing their authority.
Hurting Your Conversion Rates
Conversion rates are highly dependent on the pages that your new traffic lands on. If you have traffic going to different pages and are directing new visitors to less authoritative pages, you can risk losing the conversions you are looking for from your most relevant page.
Hurting Your Conversion Rates
Conversion rates are highly dependent on the pages that your new traffic lands on. If you have traffic going to different pages and are directing new visitors to less authoritative pages, you can risk losing the conversions you are looking for from your most relevant page.
Devaluing Relevant Pages
While search engine algorithms are very biz list they still aren’t all-knowing or all-powerful. That means that they don’t know the difference in the relevance of your pages.
If you use the same or similar keywords for more than one page, Google is in charge of determining which page fits best with a query that includes that keyword. If it thinks that your main product landing page and a one-off blog are the same, you can lose authority and relevance on your most important pages.
Confusing the User Experience
If your website is displaying different pages for the same term, they aren’t sure of what they will receive and become confused, which creates a poor user experience.
Affects Your Link Structure
Keyword cannibalization can affect your link structure, both internally and externally.
Internally, your links may be leading your Hong Kong Lead visitors to several different pages instead of to the one authoritative page which offers the most value.
Externally, your backlinks will often be split between the pages with the same or similar keywords, not creating the most value for your website.
