When you create a piece of content, there are different keywords that you use to try and rank high on the search engine results pages.
As you continue to create new content, you will likely discuss similar topics or even use the same keywords for different pages.
Keyword cannibalization occurs when you have multiple pages that are competing against each other for the same keyword.
It is a common SEO mistake that is made as businesses and brands continue to grow and create more content.
While it’s important that you cover many different topics and have plenty of information available for your audiences, it’s possible to go too far.
When your pages are competing against
When you can avoid competing against yourself, you can focus on ranking high against your competitors instead of fighting your own pages.
Examples of keyword cannibalization
So, what does keyword cannibalization phone number lists look like in action? Here’s a closer look at a good example. Let’s say you want to work on your backlink catalog but decide to learn a bit more about effective backlink building first. You might start with a Google search on a key phrase like “link building.”
Source – NeilPatel.com/Google
There’s a possibility that your SERP might contain results like the above—two different posts from Moz. Each page is likely valuable and helpful. They both accurately leverage the target keyword. But they’re so similar that it’s almost impossible to decide which one to click.
Source – Yoast/Google
Here’s another example featuring SERP results from Yoast on the topic of readability. The first two results are similar enough that Google probably isn’t sure which one is more important. And if Google isn’t sure, your audience probably won’t be, either.
Of course, where your content ranks Hong Kong Lead on a SERP does matter. If your competing results are both ranking highly, you’re probably not losing too much traffic. But if they’re way down on the list, cannibalization is likely part of the reason why.
Why is Keyword Cannibalization an Issue?
Keyword cannibalization confuses both your readers and search engines.
This can seriously impede your chances of ranking high on search engine results pages and increase your visibility and authority on Google.
There are some other factors of keyword cannibalization that are an issue, so let’s talk about some of those now.