It is true that Facebook offers you a plethora of objectives, which can make it difficult to choose and sometimes even make you hesitate between two. You have to decide and you choose your objective at random. Error… let’s see why. advertising to offer it to its users. define facebook advertising objective For example, if you choose the Traffic objective , Facebook will optimize your ad to people who are receptive and likely to click your ad to visit your site – not just potential customers.
Also remember that Facebook is not a search
Engine or an e-commerce platform. Facebook users are not there to buy but rather to have fun, share with their network of friends, relatives, etc. If you opt for a conversion objective , do not always expect a direct return . But above all, do not choose Uruguay Email List this objective if you are targeting an audience that does not know you or your products. You risk losing efficiency and wasting budget. ONLINE QUIZ Test your knowledge of Facebook Ads Access the quiz Your targeting is problematic Targeting plays an important role in the success of your advertising. The advantage that Facebook gives in the design of these advertisements is precisely the great targeting possibilities . Provided you use them wisely.
If so, this may again be the cause of an ad not working
You will therefore have put all your efforts to work for not much. Here are the common mistakes: You are targeting too broadly. So yes, according Hong Kong lead to the latest recommendations from Facebook and its algorithm, the more data it has, the better it will work. But this does not mean that certain important criteria should be omitted. To do this, you must broaden your socio-demographic criteria so that they are more precise and do not target “everyone” at the risk of not being of interest to anyone. Feel free to select a specific age group,