You can already test the loading time of your pages with Google Analytics , for example. Compressing PNG images to JPEG and reducing the dimensions of the latter can increase the performance of your site. Do as many tests as possible to be sure that your site is optimized to meet the demands of your Internet users. Finally, regarding the content and ergonomics of the site . Make sure that the categories and product sheets are easily accessible. That the payment and delivery methods are functional. Highlight the most important call-to-action (CTA) buttons to make them identifiable. CHECKLIST Plan your social media advertising campaigns Get the checklist.
A clear and fluid path to purchase If the loading time has an
Impact on the bounce rate of your site, it is no less for the purchase journey of your consumers. Indeed, if a visitor finds his happiness but has to go through 4 paths to make his payment, this can be Democratic Republic Of the Congo Email List prohibitive. So remember to maximize your chances of turning these visitors into customers ! It could not be easier : clear and visible CTAs explicit delivery costs and times as soon as possible a direct and easy contact suggestion if the visitor has a question during the purchase process. an easy-to-use payment step . Propose promotions in good standing with the legislation Promotions and discounts are the primary goal of these events.
But be careful not to do anything. First, don’t sell at a loss
Make your calculations well to avoid this kind of incident in pricing. In addition, selling a product at a price lower Hong Kong lead than its purchase price is prohibited (cf. OIP). Second, communicate honestly about your products and their discounts. Justify promotions and recall the specific characteristics of the product or service to maintain some credibility, maintain consumer confidence and comply with the law. At this stage, we offer you a first checklist to download to help you find your way around special e-commerce and black friday checklist Prepare your promotional schedule So now is the time to get started. Actions already. Start by grouping and listing the products and/or services on which you want to apply discounts for Black Friday and for Christmas.