The other aspect that might be a problem for SEO experts moving forward is the increase in competition for search.
With MUM, there are no language or regional barriers. This means that your information is competing against those halfway around the world.
Now, there are certain aspects where local search would still be appropriate.
In that case, it would only make sense to try to amp up the regional aspect of content to make it clear that it relates to a very specific city or neighborhood.
However, we haven’t been given much information on how this will be addressed.
Better voice search
More people utilizing tools like Google Assistant, Siri, and Alexa means the rules of search are changing.
AIs are starting to become a part
This means brands and advertisers need to get on the train when it comes to preparing for higher growth in this area by beginning the process of incorporating AI-related elements into ordinary content.
How to Prepare for Google MUM
Right now, there isn’t enough information telemarketing list providers out there for digital marketing teams to truly come up with a comprehensive game plan for handling the launch of MUM.
However, that doesn’t mean you should stop publishing content altogether.
In fact, the best way to prepare for MUM is to continue to create excellent content that is both engaging and as informative as possible.
This also ties into another area in which you should be paying a lot of attention: building brand recognition, loyalty, and preference over just content marketing alone.
That said there are still a few
Adding structured data to each page gives search engines added clues about the context behind your content, which should help to move into this new phase of the search.
Why MUM is Good for Users
Of course, we need to take a step Hong Kong Lead back and think about how a change of this magnitude affects users.
After all, even the most seasoned SEO expert has to do a Google search at home every once in a while.
The truth is that MUM is phenomenal from a user standpoint.