32 Advantages and Disadvantages of Social Networks for Companies and Personal Brands. In the world of social media, not all that glitters is gold. Like everything in life, there are a number of pros and cons to social media. And everything will depend on the use that each of us gives it. Nowadays it is difficult to find a person who does not have a profile on social networks and shares their daily life with thousands of people. The level of exposure is immense, and that can bring benefits but also have consequences if not done correctly.
What are social networks
A social network is a digital medium through which we will be able to communicate with other people , companies or organizations and establish a relationship with them, whether professional or individual. That is, social networks are used to communicate with other people, to establish relationships. And this can be very beneficial for business. I explain. If we understand what people do on social media, how email leads they behave, how much time they spend, when they use it, etc. We will understand their behavior patterns and we will be able to adapt our marketing strategies to people.
Improve Personal Brand
Improve Personal Brand. This first point benefits above all on a personal level. And social networks have become the new paper so you can write your new 2.0 resume . The professional profiles most in demand by companies today correspond to or are related to areas of digital marketing and social media. Areas Hong Kong Lead where the classic paper resume has its days numbered and where what really acquires a determining value is our personal brand on the Internet.