With earned links, you gain more exposure for your brand. Regardless of whether a small blog is linking to you or it is the New York Times, you are gaining access to a brand-new audience that likely didn’t know of your existence until that link was.
Increase Website Traffic
When another website links to your website, you are automatically going to receive more website traffic. This traffic is organic since you didn’t pay for it.
Now, keep in mind that these links never guarantee a conversion, so you want to ensure the content on your site is able to do its job.
Get in the Good Graces of Google
links, especially if it is from a legitimate and reputable site, will increase authority, value, and trust in your brand.
Therefore, when trustworthy sites link to your website, you can expect Google and other search engines to reward you for this by boosting your relevance in the SERPs.
7 Tips for Earning Links
Therefore, you to start with a solid content strategy that promotes the creation of high-quality, appealing content that others will want to reference.
As a general rule, there are four types of link-worthy content: educational, entertaining, informational, or inspirational. In addition to focusing on one call lists of these categories, you also need to ensure that you are creating original content.
Original, appealing content can easily be created with sufficient research, expert interviews, and infographics.
Tip #2: Work Side-by-Side with Influencers
If you are familiar with influencers who have large audiences and have found success through the link building process, you may want to start here. You can work with them to create quality content that you can both use with your audiences.
In doing this you gain access
A similar process can be used with bloggers. Often, when reaching out to bloggers, you will want to make sure they have a similar audience and then offer to curate a guest blog post.
This takes a day of work off their shoulders while providing you with the opportunity to reach a new audience and earn some links.
Ultimately, the reasoning behind doing Hong Kong Lead this is because it is a quicker way to earn the links back to your site that you want, as opposed to waiting for it to happen naturally.
Tip #3: Work in Reverse with Reviews/Endorsements
Rather than trying to get influencers, bloggers, and others to feature your brand on their blog or website, consider featuring them on your blog or website.
You can do an informational piece on the founder of a company, or you could endorse their products/services in a blog post.