Leverage your reputation to attract high-quality clients that appreciate your premium services.
Sell More with Content Packages
In the pursuit of agency growth, the expansion of sales plays a pivotal role, and a highly effective avenue to achieve this is by offering content packages. These packages bundle popular services at a discounted cost.
Customers get a deal that meets all of their needs, and marketing agencies see increased revenue. Your clients also benefit from a crystal-clear understanding of package inclusions and associated costs, eliminating surprises, confusion, or unwarranted scope creep.
Do extensive research before creating content packages. Make sure you know what your customers need and want. Ensure the package terms and conditions are clear so that there are no misunderstandings.
Consider these essential factors
Encompassing a range of short and long-form content, such as blog posts, social media content, white papers, and e-books. For instance, a blog calling lists post package could comprise a blend of short-form and long-form posts, while a social media package might feature a specified number of posts.
Tailor your packages for specific industries, like the dental practice or dog training niche. Allow clients to choose from a list of topics, with room for upsells when they exceed the included topics.
Monthly Deliverables
Standard in content marketing, this package model includes a set number of assets and services delivered monthly, typically comprising blog and social media content. Extend this structure to quarterly or annual packages, accommodating assets like white papers and e-books.
Alternatively you can organize
Centered on a core outcome, this package dives into the various tasks and elements required to realize that outcome.
Zoom in on a specific piece of a larger puzzle, integrating services from various aspects to elevate your client’s performance.
Tailor content to resonate with Hong Kong Lead each client’s brand identity, writing style, and target audience.
Avoid generic, one-size-fits-all content creation to evade duplication and maintain uniqueness.
Crafting personalized content is pivotal. It harmonizes tailored solutions with streamlined efficiency, ensuring that you have freelance writers and content creators who can deliver the caliber of work you need.
