Advertising on TikTok: How to advertise on TikTok to grow visibility and sales. Social networks are the main means by which brands communicate with their customers. And TikTok is growing at lightning speed as the preferred platform for millions of users. The social network has more than 800 million people actively interacting and creating content. Main reason why brands are starting to invest in advertising on TikTok. More people on the social network, more potential clients and more sales opportunities.
The social network of generation Z and young people
Generation Z and the people who are influenced by it have their own codes. They do not understand the silence of a spot or a email contact list message. Therefore, but rather that the background music must be omnipresent. They also don’t want very long messages. In this social network, entertainment , naturalness and freedom of expression matter . The Tik Tok audience is quite demanding with the content and great debates arise in the comments of the posts. It is as if the users of this social network have different codes from the rest. They demand differentiated content . For this reason, many companies. Therefore, that barely have communication personnel need a community manager to provide experience.
Brand Takeover
Brand Takeover: They are the most expensive ads you can make on Tik Tok. This is because only one brand can advertise per day. Throughout that day, every time a user enters the app, they will be shown an ad for that brand. No matter how many times I enter, the same ad always appears. These ads are shown to Hong Kong Lead your audience in full screen as soon as you open the application, and can be skipped by clicking “skip ad.” It does not allow segmentation by audiences or interests, since they are shown to all users without distinction.