Analytics: data is the true treasure of a brand analytics. Data knowing how to read and interpret data to give value to visits to the site. It is now essential for every brand to rely on a digital strategy that includes analytics to try to survive in the market in the meium to long term. Google analytics is a free service from google that allows you to analyze detaile statistics on visitors to a website . On the site it is possible to monitor visitors from all sources. Be they search engines . Referer sites or paid campaigns. Display advertising . Pay per click networks and email marketing .
The brand between customer habits and privacy
Integrate with adwords . Users can analyze online campaigns. Tracking landing page quality and conversions. Competing on analytics is the central theme of new database any business strategy. Your brand’s goals can include sales. Lead generation. Page views and. Most importantly. They can be monetize. Through the use of analytics. It is possible to identify which pages are most viewe by visitors to a site. Where they come from. How long they remaine on the site and their geographical position. We at digital target are ready to meet your nees in this field and many others.
Competing on Analytics is the central theme of any business strategy
But now let’s move on to the most difficult part: the digital relationship with the customer. Having a unique view of the customer and respecting their privacy are the two Hong Kong Lead priorities. The nee to completely understand the individual customer has become fundamental to the survival of any brand. And all this for a very simple reason: now they are in charge. Mobile devices. Search engines. Social networks and review websites have made customers omnipotent. Even potential ones. As they easily find competing products and services. Furthermore. They can also easily compare alternative offers and check their quality. And they can also do it while they are in the park. For example. As you know. Today. It is very easy to look around and be well informe before buying.