Rock Content launched The Beat in the beginning of 2022 to bring relevant information to marketing and sales people, not to sell. We bring weekly, every Friday, trends and tips to our US audience, like this article that you are reading now. As a result: the subscribers growth is at a double digit percentage per month, and the e-mail open rates are a lot larger than the promotional ones that we send to our base. That’s a relationship!
More than that: as editors, Ion permits us to track every movement of the audience inside the newsletter to know what they interact.
What’s special about this
experience, making it more relevant to each reader’s profile and preferences instead of just having the usual form gate to download a static PDF.
Also different from static PDFs with no interaction or personalization, this interactive allows us to how people with it, which chapters were read by each individual reader and which were the most popular sections.
All data in these experiences is sent to in real-time. Within we are able to enroll each contact into a specific nurture sequence according to what we learned from them.
Here are a few possible things we can expect moving forward in a post-MUM era.
The potential end of keywords
When it comes to performing searches, users are at a huge advantage using MUM.
The intuitive nature of the program makes it almost like a personal assistant for web searches that engages in a conversation with the searcher.
Our strategy summarized step by step
By using interactive content we increase awareness and engagement with content at the top of the funnel.
Our content journey leverages a frictionless and progressive data capture strategy that will personalize content and achieve a higher conversion rate.
We are also able to qualify leads and send them to our sales team at the right moment and with the information they need to continue the conversation where marketing left off effectively.
Ion + integration: a match made in heaven
Having the right content with your buyer’s journey and to your marketing automation and CRM platform will have a hugely positive impact on your demand generation strategy.
Now let’s recap and list some of the ways you can explore an interactive content platform like Ion together with an automation and CRM tool like to achieve your marketing goals.