Broken links can lead to an extremely negative user experience on your website, but even more than that they can be incredibly damaging to your SEO ranking.
When search engines see that your site is full of links that don’t go anywhere, it will ding your site and you can risk losing the positions you’ve fought for.
In this article, we’ll talk about what broken links are, why they matter to SEO, what they look like and what causes them.
purpose of bringing the user to a new location
Most of us know what links are, right? They are usually differently and to indicate a clickable element, and once clicked will take a reader to a new location, whether that’s a new page on your site, a website like an eCommerce store, or an external website.
But when a webpage can’t be cell phone leads or found by a user, the link is officially broken and will often take a reader to an error message of the page that they are trying to access.
Sometimes a broken link is to as a dead link or a link rot.
There are a few different types of broken links that you might have on your website and pages.
Broken Internal Links
However if you’ve changed
These broken links make it hard for Google and other search engines to crawl your pages, and when links are broken, Google can’t move on to other pages in the crawl.
As a result, Google might think that your website isn’t or is , which will damage your rankings.
Broken External Links
An external link takes a reader Hong Kong Lead to a website that is outside of your control, usually another site that supports the content you have on your own pages. If they are looking for specific information, use the right keywords to help them find your information.
What are your business goals for content? While reader preferences are highly important, you also need to meet your goals to empower yourself to meet their requirements.