It is quite common for consumer habits to be different between regions. Recognize the even though the buyer persona is similar in all countries. To be successful in the international market, a company must always conduct extensive research and studies that recognize the differences between the public of each country before beginning an investment. A negative example of global marketing is China in Box. After the success achieved in the Brazilian market, the company opted for a transition to the Argentine market using the same strategies applied in Brazil. A big loss, because consumer habits in Argentina were quite different and the company did not know how to identify these aspects in advance.
Recognize the Align the Strategies Used in All Countries
Global marketing must be designed to have email contact list an aligned strategy between the. Different countries in which it is present , while identifying ways to customize actions for the national market. Coca-Cola, for example, has been operating internationally since 1919 and is found in more than 200 countries. Although it starts with an alignment of the overall strategy, the brand has found. Ways to differentiate itself in the countries in which it operates, whether with changes. To the label or the composition of the product to adapt to local preferences. The motto happiness, however, is present in the brand’s actions, regardless of the culture. This is the strongest core of your marketing strategy.
Know International Operating Standards
A fundamental concern for all companies Hong Kong Lead is information on international operating rules. It is necessary to comply with local patent and licensing regulations. And be informed of the legislation to operate in a particular segment. It is also necessary to be aware of international organizations such as the World Trade Organization (WTO) and. The World Health Organization (WHO) depending on the area in which you operate. Nike , for example, has based part of its growth on international sponsorship strategies, and this demand varies with the performance of teams in local championships. But to do so, the company must respect the laws of each country regarding sponsorship and taxes.