Clicks And conversions you get from your email campaigns. 8. Forwarding rate/email sharing forwarding rate/email sharing measures the percentage of recipients who either shar your post via social mia or forward it to a friend. Forwarding rate or sharing is a helpful metric to track because it gives you an idea of how many brand advocates you have. It tells you what percentage of subscribers are recommending your emails to others. Developing brand advocates through email marketing is a great strategy.
You can utilize automation
Especially considering 81% of consumer’s purchasing decisions are influenc by friends’ social mia posts. 9. Engagement over time tracking engagement over time will give you information on the best times of day to send messages. You can utilize automation in your email service provider to send emails bas on customer behavior or trigger. But tracking country email list engagement over time will tell you when you get the highest click rates for emails that are not automat. Discover how this mia brand grew their email list from 30k to 100k in less than a year. Case study discover how this mia brand grew their email list from 30k to 100k in less than a year.
You can calculate this by taking
Learn how some email service providers automate this feature and will gather the data for you. However. It’s not a bad idea to track this metric on your own and determine when the best send times are for your industry and your subscriber base. 10. Overall roi Hong Kong Lead overall roi is an email metric every marketer should track. It tells you the overall return on investment for your campaigns. You can calculate this by taking the money you made in sales from the campaign minus the money you spent to execute the campaign. Divide that by the money invest in the campaign. And then multiply that by 100.