One of the common practices in content marketing is to try and get a message out to audiences in as few words as possible. Things like character or word limits on social media and the decreasing attention span of customers have led many content marketers to think that the only important kind of content is short-form snippets.
However, the truth is far more complicated. While it is helpful to know how to create great short-form content, there is still an important value in having long-form content pieces available on your website.
The key is knowing how to write powerful content that resonates with your customers instead of driving them away.
In this article, we’ll discuss the value of long-form content, why it matters to your brand, how to write it successfully, and give some examples of great long-form content from different brands.
What is Long-Form Content
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What is Long-Form Content?
Simply put, long-form content is buy phone leads content that ranges between 1,000 – 7,500 words. It gives readers a deep dive into specific, complicated subjects like industry topics, products, and brands.
As a robust form of writing, long-form content tends to be very structural and can be analytical and informative as well.
Long-form content comes in many different formats. Each format has a different objective for brands, but still, meets the requirements of the word length to count as a long-form content piece.
Common types of long-form content include
This is helpful as the information is easier for audiences to consume and can be shared easier.
However, long-form content allows Hong Kong Lead brands to dive into topics while adding their own originality and research. While long-form content takes longer to create, both because of the research that goes into it and the length, it provides more information and educational experiences for audiences.
A well-rounded content strategy will have both long and short-form content elements in it, as each is attempting different goals that are both valuable along the customer journey.
Having both in your plans allows you to target a wider range of audiences and increase your reach.
