Growing an online presence today is just as important for local business owners as it is for regional or worldwide ones.
Yet, with fewer resources, human and financial, you may be finding this to be a challenge or even feel hopeless.
You do have options, though, and one of the best ways to raise your online visibility today is also free.
You just need to take action.
Essentially, it’s all about appearing in the Google Local Pack, which sits at the top of a user’s search results page, steering local business your way.
What is the Google Local Pack
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What is the Google Local Pack?
The Google Local Pack is a listing of three how to buy phone numbers in bulk local businesses that appears in the top section of the search engine results page or SERP. It appears in response to a user’s search query if that query involves local intent.
The Google algorithm considers relevance, distance, and prominence in its calculations and determines that this listing includes the most relevant results.
The Local Pack stands out on the page, quickly catching the eyes of the searcher and staying top of mind. As a result, it can lead to higher business awareness, sales, and in-store traffic.
These benefits include
At the bottom of the Local Pack, viewers have the option to click on the “More Places” option and see additional businesses beyond the top three.
Another benefit relates to mobile Hong Kong Lead users. Since the Local Pack takes up more of the smartphone screen, pushing other results out of immediate sight, you are automatically by the viewer.
This benefit is significant because approximately half of all those searching online on a mobile device will interact at some point, either now or in the future, with those businesses showing at the top of the SERP.
Visit the Google My Business website and follow the simple steps provided. You can also start by typing in the name of your business in the “Business Name” field.
If it matches one already included, you will need to claim it as belonging to your business.
Often, a GMB listing is created without your input, usually as a result of data parsed from other online listings.
If your business is not found, however, it’s time to register it.