Content repurposing is the practice of reusing all or parts of your existing content. This usually involves changing up the format, e.g., from a blog post to a video. In this post, you’ll learn how to repurpose your existing content in different ways. What are the benefits of repurposing content? Repurposing content allows you to reach more people without having to create new content from scratch. For example, our SEO checklist currently gets an Smart Ways estimated 800 monthly search visits: Content repurposing requires work.
It’s not a one-to-
One conversion—you’ll likely have to do some rewriting or editing so that the content fits the new format and platform. So when you see someone like Gary Vaynerchuk company data expertly repurposing his content across all platforms, remember that he has a team. If you’re doing it alone, you won’t be able to repurpose every single piece of content. You need to prioritize. The best way to do this is to repurpose content that targets evergreen topics. Evergreen topics are topics with consistent interest and search demand over time. Here are some examples of evergreen topics: How to lose weight – Since time immemorial, people have always been interested in losing weight.
Smart Ways tie a tie
So long as remote work is not the norm and formal attire is required. People will want to know how to tie a tie. Football scores – Fans will always be interested in knowing the Hong Kong Lead scores of the latest game. How do you know if your content is targeting a topic that’s evergreen? To find out, enter the topic into Ahrefs’ Keywords Explorer and check the trends graph. For example, you can see that “digital marketing” is on the rise: Your content is likely published chronologically. Unfortunately, that’s not an ideal way to consume content. So why not organize content pieces in a logical order and turn them into a course.