In conversations on social mia are to search for information, maintain contact with friends and family and pass the time, all above 40%. Searching for inspiration on products and businesses to buy follows closely behind. The Meta group , with WhatsApp in first place, dominates the ranking of Italians’ favorite social platforms , follow by Facebook and Instagram. TikTok, despite its growing popularity, remains the fourth choice, even if it reverses position with.
Telegram. How do users discover brands?
Word of mouth continues to be an important marketing tool, ranking third among the most country email list reliable sources of information. However, in first place we find search engines , which have even surpass television. Furthermore, ads on social mia rank seventh in the top ten of users’ favorite information sources. Precisely for this reason, digital advertising is experiencing significant growth, with annual spending on digital ads reaching $5.9 billion, up 9%. In particular, the audio sector is experiencing even more mark growth, with investment in digital audio ads exceing $115 million, recording an increase of 20%.
All this shows how important it is for brands.
To invest in digital marketing strategies to maintain a competitive advantage in the market. You might be interest in: “Vanity Metrics or not vanity metrics” A look at the immiate future social mia trends 2023 promises to be a year full of challenges and opportunities: Creative AI is emerging as one of the key trends, with tools like ChatGPT, Dall-E, Hong Kong Lead Midjourney, Stabliffusion and Synthesia representing just the beginning of a new wave capable of creating content. We expect significant performance improvements and increas deployment of real-life applications, accompani by growing debate about legality, ethics and potential misuse.