Meta Description example meta description SEO content Contains target keywords Call-to-action and/or targets an emotion It consists of 140-160 characters (1-2 sentences). If it’s too long it won’t fit, Google will truncate it and people won’t understand what your site can provide It must be unique and describe a web page . Make it meaningful – offer a compelling reason to visit the specific page. Google encourages the inclusion of certain information such as price, manufacturer, etc., scattered on a page. H1 tag example htag It fits in the width of 600 pixels. Within this width, readers can see the full title. Otherwise, Google truncates it Can include numbers, for example, “10 quick ways to create the perfect headline.” Posts with list titles get up to 2x more traffic and up to 2x more shares than other types May include bracketed clarifications like .
Articles with bracketed clarifications are 38% better than those
Without bracketed clarifications, suggesting that readers like to have the full picture of what they will get when they click Saint Lucia Email List Includes actionable words like “learn”, “take”, “improve”, “improve”, etc. From the page Encourages users to visit the website — emotional triggers can help grab users’ attention and spark their interest Create organized, easy-to-read content for your SEO content Google’s Gary Illyes at Pubcon Austin 2020 said flow and readability are key to search engine rankings. So, make sure your text is readable . If the vocabulary of the text exceeds them or the reading level is too advanced, you will lose your visitor. Here are the keys to what makes your content readable: Good structure .
A good structure guides both users and search engines through
Your content in the smoothest way possible. Each new point should be reflected in the H2, H3 and H4 headings. According to Hong Kong lead research, 36% of posts with H2 and H3 tags perform better in terms of traffic, shares, and backlinks. Skimmed titles that inform without reading Readers often skim before reading. According to the Nielsen Norman Group study, only 16% of people will read your text verbatim . Make sure your headings let a reader know what they will gain from reading individual paragraphs or the page as a whole.