Cosmetic and personal care company .Maybelline went looking. for a way to drive awareness. and increase sales for. their new product .Falsies Push Up Drama mascara.
Its solution was to work. with Walmart for the product. launch and to add a strategy for teaming up with various beauty influencers on social media. These influencers had already gained an impressive number of followers by sharing beauty tips and where to find the best beauty products.
For the launch and to help drive traffic to the stores, these beauty influencers promoted the product and the displays found at the various Walmart locations across the country. It is a natural, genuine post that just happens to mention the brand.
As a leading manufacturer
One example of this is in the promotion of its Nike Air series. Nike teamed up with a popular channel on YouTube called “What’s Inside?” which creates and shares videos around cutting into everyday objects. The goal is to show the audience what they can find in the interior of the product.
These influencers, a father and son, have over phone lists seven million subscribers and garnished over three million views for the Nike Air cut-up.
Finding new ways to build brand awareness and promote certain types of products becomes more challenging every day. A prime example of this is mattresses and other bedding and relationship-building are at the core of its success.
To get the word out and reach
Thanks to its creative influencer marketing, Casper was able to compete with competitors on a higher level and build awareness of the brand with audiences it may not have been able to reach on its own with traditional advertising.
Social Media Influencer Danielle Bernstein, while promoting her own brand’s , included bottles of FIJI water in her workout photos and videos for followers. She further promoted the water brand to her audience by creating posts reminding them of the importance of Hong Kong Lead always staying hydrated during and after workouts and providing a discount code they could use for home delivery.