This Thursday, the « XI Magazine Forum », organized by ARI. Association of Magazines , in collaboration with CONEQTIA. Professional Press Association, was held in the Auditorium of the Casa del Lector . This forum, which has established itself as the annual meeting of the sector. Was inaugurated by Yolanda Ausín, General Director of ARI. Who highlighted that editors have an exciting future, their brands and the ability to create original, authentic and transmedia content. interesting, they will align audiences and advertisers, readers and income.
Trends current challenges and strengths of magazines
Brian Morrissey , founder of The Rebooting industry email list and former president and publisher of Digiday. Explained why magazines have great opportunities for success in a changing media environment . After analyzing the challenges of the current situation : changes in audience habits. Performance marketing, inflation and increasing costs. He went on to highlight the opportunities that arise for magazine editors.
Flexibility brand value and sustainability
Next, Concha Iglesias , Partner Hongkong Lead responsible for the Media. Entertainment and Sports industry. Leader of Sustainability and Climate Change at Deloitte Spain. Had a dialogue with Brian in which she delved into three main topics: flexibility. Brand value and sustainability. In this sense, Iglesias explained that sustainability is a variable that impacts the sector. So it is time to value, through social taxonomy, the sector’s ability to generate proven, quality content with a high impact on our society, thereby confronting fake news .