Burger King and the Stevenage Challenge, between video games and free sandwiches

Do you know Stevenage Football Club ? Probably not, and apparently there’s no reason to. The team ended the 19/20 season in the penultimate place of the fourth (and last) English division. Yet, during the last season, Stevenage incredibly became the most famous club in the online world thanks to a partnership with Burger King and a marketing campaign destined to make school! Lo Stevenage Football Club Stevenage is a town in Hertfordshire , about 40 km north of London, whose football team, as mentioned, is not achieving great results. For years now, it has been at the bottom of League Two. Furthermore, it cannot even boast a glorious past: Stevenage FC, at most, played in League One, or the English third division. This is a rather rare fact in England, where the “lapsed nobles” are much more frequent than in Italy. StevFC-4 | Lamex Stadium – Broadhall Way Home to Stevenage F… | Flickr Broadhall Way, the home of Stevenage Football Club .

How is it possible, then, that he became so famous? It all starts last season

when Stevenage FC surprisingly signs a commercial agreement with Burger King , which thus becomes the main sponsor. An at least curious Denmark Cell Phone Number List partnership you might rightly think: how can a giant like Burger King take an interest in an “insignificant” club, numbers in hand, the poorest professional team in England? Why not invest in a team from the Premier League or some other major league? Stevenage FC’s match shirts for the 2019/20 season The answer is as simple as it is brilliant. League Two is featured in the famous FIFA football video game (the most played title in the world), so Stevenage FC is also part of it. Burger King’s marketing rightly thought that by sponsoring the club in the physical world , they would also sponsor it in the virtual world. And in the virtual world one is not “confined” to the slums of the fourth division, but can easily find oneself frequenting the same environments as the strongest and most expensive football players and teams in the world, with a potentially enormous return on image.

The StevenageChallenge And they were right! As soon as FIFA 20 was released

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Gamers from all over the world immediately started choosing .Stevenage as the team to face the career mode with, certainly intrigued by the Hong Kong lead  sponsorship . In this game mode. The gamer generally chooses a team and. Managing all the sporting and management aspects, takes it to the top of world football. And it is here that burger king’s plan – not new to these brilliant ideas – came to life. The promotional image of the .Stevenagechallenge to further encourage the use of the .Hertfordshire club, the famous fast food restaurant has created the .Stevenage.Challenge , launching a challenge to all gamers. Transform a small club into the biggest team in the world online and share their goals on twitter. The prize .Free burgers. Consider yourself a pro football gamer. If you can complete our challenges. Then you’ll earn some amazing prizes.Check out your tasks here stevenagechallenge  .

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