Google even understands that for some search terms, like [how to build a log cabin], it’s handy to include videos and images. Browsing intent Navigational intent is trying to find something (eg, “Peugeot website”). So they want to visit a specific website. So you need to make sure your website can be found when someone searches for your business name. Keep in mind that a high ranking for a navigation term is mainly beneficial if your site is the site people are looking for. transactional intent Transactional intent is trying to perform a specific action (eg, “buying a Peugeot 3008”). Many people buy things online and browse the web to find the best buy.
Internet users then perform a search with transactional
Intent when their goal is to buy something at that time. Often this means they already know exactly what they El Salvador Email List want to buy and just want to get to that product page right away. Before making a purchase decision (eg “Peugeot versus Citroën”). Some people intend to buy in the (near) future and use the web to do their research. Which car would be the best? Which SEO plugin is the most useful? These people also have transactional intent but need more time and convincing. These types of search intents are generally referred to as business inquiry intents. And what is keyword intent? The words people use in their search queries give us insight into user intent.
It also works the other way around
By formulating keywords with intent-specific words, you can increase your chances of being seen by people with Hong Kong lead matching search intent. What do we mean by intent-specific words? For example, transactional intent keywords will often contain words such as: buy OK delivery product names To give another example, information searches may (but do not have to) contain words such as: information how best way to For what Our tip : Even if the search intent is obvious, always start by looking at pages that already rank for the keyword in question. Indeed, the results that appear on the first page of Google have obviously passed the user intent test.