Remember to formulate your argument in terms of the benefits the content will bring to your superior/customers/partners: Explain in detail how content marketing and strategy works with adequate metaphors. Showcase examples of content from various companies, not to mention the results they have achieved through these campaigns. You can also rely on case studies and statistics. Use the formulas above to predict brand potential for traffic and lead conversion based on ROI. Compare these numbers to investments made in other marketing tactics to see the same results. GUIDE How to create an effective content marketing funnel ? Download the guide Previous .
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