For example, identify the keywords for which you have a good position but a low CTR (click-through rate). By using this information, your business can improve the content for that keyword and thus improve the CTR. To access this data, Google Analytics must be associated with Google Search Console. To improve the performance of PPC (Pay Per Click) Web Analytics also allows you to optimize the performance of Google Ads by providing enhanced remarketing functionality , importing goals, audience remarketing analytics, and e-commerce transactions directly into the Google Ads account. It can also help you track customer behavior on the website after a click or ad impression. Google Analytics must be associated with Google Ads .
To identify pain points When it comes to providing
A great user experience, all the sore areas on the website need to be rectified and web analytics helps you identify Moldova Email List them. Here are some examples of useful reports: exit page reports , site speed reports , reports on the device , browser and operating system used, etc. Thus, you can rectify them to improve the user experience of your visitors. To optimize your conversion funnel . Using Web Analytics, it is possible to set a number of important goals for your business, such as newsletter sign-up, product purchase, product demo sign-up, etc. When creating a goal, you should write down each step a user must take to complete the goal on your site.
Google Analytics through funnel visualization helps identify
The number of visitors entering the funnel who successfully converted . This helps you identify at what point in the Hong Kong lead funnel customers are converting. Using this data, your business can identify any issues. That might be present on the site or on particular pages of the site that lead to conversion into leads and/or customers. Thus, you solve all these problems so that the maximum number of customers in the sales funnel convert. By using web analytics.