This is a scenario that requires a good positioning of companies when turning to the online market, if you want to continue with a good flow of sales on Black Friday 2022. Thus, Black Friday is considered one of the most important dates for retail sales and, therefore. The most representative for online commerce in…
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They come into contact with a brand through different
Today’s consumers are much more informed and more attentive to the experience than to the price or quality. channels and at different times, they don’t differentiate between physical and digital, their purchasing process can start online and materialize in a store or vice versa. And what they expect is to have a coherent and integrated…