The idea was born on the one hand from the work

He deals with technology, innovation, culture and border territories, pushing towards a multidisciplinary approach. He was former editor of the cultural monthly Inside Art, for which he edited catalogs and publications such as the quarterly Sofà. Simon Cosimi How did the idea for your latest book come about.  I have been doing for many years now, following the themes of digital environments, social networks and social media, on the other it was the natural evolution of the previous essays I wrote with the psychologist Alberto Rossetti. Somehow, this is the continuation, because it broadens the scope.

From the relationship between social networks and minors, from the phenomenon of

Cyberbullying, for me it was necessary to investigate the history and evolution of the Like, of how that type of milestone of social platforms has Morocco Mobile Number List marked all other environments, through a reaction , a little heart, but in the end responding to the same dynamics”. What is the history of the like button on Facebook? Why do you think this word works. Like has its roots in the studies and surveys of the advertising . World of the 1990s, which are called like studies or like economy . This is fetched and implemented by Facebook within its platform.

In fact, with the arrival of the Like, Zuckerberg’s social network really begins to monetize

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Technically, the expression was not born on Facebook, but on an aggregator, which many have perhaps forgotten, which was called FriendFeed , purchased by  Hong Kong lead  Facebook in August 2009 and closed in 2015. The Like, then, is the result of a double historical channel. On the one hand, advertising studies, from the observation of the fact that memories play a fundamental role in purchasing processes. On the other hand, the belief that. When the users themselves declare their tastes, the ability to profile them soars dramatically”. Does expressing a preference on social networks stimulate confrontation or flatten it. “Expressing a preference certainly stimulates comparison.

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