You won’t get any clicks. Do not use low quality images, generic photographs or images that you do not have the rights to use. Don’t steal anything from Google Images. Unless you are a famous brand, do not use your logo. Buy them, create them yourself or use them. Writing an effective Facebook acquisition campaign ad After seeing your image, users will (hopefully) read your ad text. Here you can attract them to your product or service and earn their click. Despite the 25-character headline and 90-character body text limits , we can still use the famous AIDA editorial formula . Warning : Draw users to the ad with a catchy headline . Interest : Engage the user in your product by briefly describing the most important benefit of using it. Desire : Create immediate desire for your product with a discount, free trial, or limited-time offer.
Action End the announcement with a call-to-action button
AIDA is big enough to fit into 115 characters. We recommend writing 5-10 ads until you can incorporate a succinct Morocco Email List sales pitch into the ad. Track the performance of your Facebook ads The most important metric to track is click-through rate. Your CTR affects both the number of clicks you will receive and the amount you will pay per click. Ads with a low CTR will stop serving or become more expensive. Ads with a high CTR will generate as many clicks as your budget allows.
They will also cost less Keep a close eye on CTR by interests and ads to see
Which audiences perform best and which ads interest them. Even the best ad performance will decline over time. The Hong Kong lead faster this will happen. Usually you will see your traffic start to drop in 3-10 days. When it does, update the ads with new images and copy them . Duplicate your existing ads, then edit the ad image and text. Do not modify the existing ad. Remove any existing ads that aren’t generating clicks. The next day you will see the new ads generating impressions and clicks. Finally, monitor image performance over time to see which ones generate the best CTR and maintain their traffic the longest. You can rotate high performing images every few weeks until they stop being clicked.