To achieve this, you will need to respond to the search algorithm by providing content (web pages or articles) specifically designed to target those keywords using particular SEO techniques. Natural referencing is a long-term job. But it is extremely effective and, above all, free. There are many tools designed to improve your natural referencing. For example, we have Yoast SEO, which is WordPress’ go-to SEO tool. Of your content. Other powerful tools are available such as SEMrush , Your Text.
Find our special SEO content toolbox
Paid referencing (SEA) SEA is the process of buying keywords. This allows your business to appear at the top of Germany Email List Google results. This, in the form of sponsored ads. You will find two types of pricing: CPM (cost per thousand impressions), the CPC (which is the cost per click). It is crucial to understand that CPM is designed to boost your visibility . CPC is designed to encourage conversions. However, you need to be careful because CPM does not improve SEO in any way. You must therefore continue to work on your natural referencing (SEO) over the long term to obtain significant results.
Social media Social Media Optimization (SMO)
The process of optimizing social networks in French. It has become a fundamental element to strengthen its Hong Kong lead positioning and reputation on the web. Indeed, social networks allow you to keep in immediate contact with your customers. They can be used to deliver compelling, on-brand content. It is suggested to focus on: Facebook , especially to facilitate direct contact with customer events, and the great reach that its targeting can bring you. Instagram is known for its visual and engaging content. Its various formats make it possible to attract the attention of your followers. Twitter and LinkedIn for immediacy, exchanges and the professional side.