Visibility and creating a distinction from other ads. A dword ad extensions are an easy way to increase visibility and allow users to directly interact. With your ad by taking shortcuts directly from the SERP. It can be contacting your business directly, clicking on your website or discovering the address of your point of sale. All without paying a penny more. Extension clicks will be charged the same as your base ad clicks. Adword advertising extensions . Detect if a landing page is “down.” One of the worst surprises an advertiser can have is realizing that they’ve spent money sending traffic to a page that isn’t loading properly. Fortunately. There is an easy and painless way to avoid this using . AdWords Scripts . AdWords scripts can leverage snippets of code.
That trigger automated actions or alerts based on defined
Performance fluctuations, landing page changes, or even the weather. There are a wide variety of free and useful scripting resources, but our French Guiana Email List favorite is . Here is a link to a plug-and-play script you can use to detect broken URLs, to avoid any unpleasant surprises. FREE GUIDE Prediction and anticipation of Return. On Investment for natural referencing (SEO). Download now Make certain keywords “negative”. Adding negative keywords to your ad group and/or campaign is another “quick win” you can take advantage of to improve your ad success .
A negative keyword will result in your ad not showing if
A user’s search query contains that keyword or keyphrase . For example, if your customer sell Halloween candy but doesn’t sell Hong Kong lead Halloween costumes. you can add “costume” a negative keyword so that your ad. Won’t appear if a user searches for Halloween costume. Halloween. ad group or campaign . Level by looking at recent search terms in AdWords.