Content and with whom a relationship of trust is established. And this is precisely the heart of the success (and failure) of influencer marketing. It is certainly nothing new that the world of communication and marketing is looking for the spaces where the looks of potential customers are more frequently and attentively placed . It…
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Much better to look for someone who looks
The influencerdb data illustrate how the engagement rate is equal to 8.8% for those who settle between 5 and 10 thousand followers. Instead, it drops to 6.3% in those with around 5,000. Some examples in italy . Sarag, about 11,300 followers and an er, according to njlitics, which settles around 5.33%. Or dariohead , just…
As long as we know how to choose the right
Influencer marketing go small, go local is it already the time of the end for influencer marketing . This is the question that, as observer, we ask ourselves. When reading the interesting study of mobile. Marketer based on influencerdb data. In a nutshell, it emerges that, in the last four year , the average engagement…