This short deadline allowed us to create his campaign, select his keywords, write his ads so that everything was ready from D-Day. In general, in times of crisis, it is necessary to be able to react quickly and effectively . No time to develop major analyses, to do long market studies, you have to move…
Day: March 23, 2023
Currently the trend is in video format
It establishes a close relationship with your visitors, which will clearly impact your conversion rate more easily. The blog is therefore another essential technique for prospecting well on the web. At a time when content is the key to a successful inbound marketing strategy , the corporate blog stands out as an essential lever. What…
Two main obstacles to this ineffective prospecting method
Contacts have not requested to receive your emails and may not have a specific interest in your business; You don’t know the maturity level of these contacts , so you have a one in two chance of not approaching them in the right way. Even if the contacts you have in your file correspond well…
Whether they are prospects or customers
Let’s see together what can be done and how. prospect on the web Prospecting on the web without being intrusive in this post-Covid-19 period Even if this remains the case in general, it must be admitted that in this particular period, which can be identified as a “recession”, your contacts, , will first think of…
We would love to share your results with you
That is to say that they too need to bring in money before they can get out of it following this crisis. To meet this challenge, you must therefore articulate your marketing and sales actions to successfully pass the different stages of this course (denial, awareness, questioning, re-mobilization and commitment). Discover one of our articles…
Our guide to introducing Inbound Marketing into your business
To successfully pass this milestone, the major challenge will therefore be to demonstrate the very short-term return on investment that marketing can bring to your business. In particular to reassure your possible hierarchy, if you are not the manager of your company yourself, and to convince them to invest more , over the longer term….
In general and for the majority of companies
You can use your regular Instagram photo and video ads in Explore by choosing Explore as an additional placement. The IGTV Format Instagram recently launched advertising on its IGTV format in an effort to financially support content creators who receive around 55% of advertising revenue. How it works ? When you click to access the…
This type of Instagram ad format therefore combines the effectiveness
You choose The video format Her goals App installs Brand awareness Conversions Commitment Lead Generation Posts The scope Point of sale traffic Traffic Video views Its call-to-action buttons instagram ad CTA The Instagram ad video format can be up to one minute long. But we advise you, if possible, to make shorter videos . To…
The call to action here takes the form of a swipe up
Advertising on Instagram results in publications or Stories for which a company will allocate a budget in order to promote it in the news feed of its users. If they are similar to classic Instagram posts, a “Sponsored” label systematically distinguishes them at the top. As on Facebook, it is possible to find a call…
There is a strong interest in using this Facebook pixel if you want
Product page views Additions to cart Payments initiated Purchases Submit online forms Clicking on a call-to-action (CTA) button, etc. To do this, Facebook allows you to preconfigure standard events in order to track all possible actions that take place on your website. to be able to measure all the actions that are happening and that…
We offer you 6 tips to make your Facebook advertising really
Thus, Facebook will be more tolerant on this aspect. Finally, last recommendation from Facebook, avoid putting too much text in your visuals. In summary Facebook is a powerful , effective and affordable tool for advertising. By making some of these changes that we have discussed in this article, you should be able to answer your…
But you should never encourage them to provide private information
Remember that knowing how to invest correctly is one of the keys to success. Your ad’s redirect page is poorly optimized It is quite possible that your advertisement has a very good click-through rate (greater than 1) and that Facebook considers it interesting with a good relevance score (greater than or equal to 8). Yes,…