This can therefore encourage you to offer new services to your customers and prospects, which are more innovative and above all adapted to this period, which is still a bit special. To cite another example, many businesses and restaurants have taken up home delivery, online ordering, etc. Digital is more than present today and you…
Tag: b2c email list
After confinement and this period of crisis
However, there is no need to send an email to send an email. Because indeed, you will probably not be the only one to do so. Send a message that will be appreciated and beneficial to your customers , not to you. SPECIAL BUYER PERSONA TOOLBOX The complete kit to create your marketing personas Download…
Adapt and above all adapt your message
Sending automated yet relevant content will help you achieve your goal. In this situation, LinkedIn will have been a first pillar to attract your lead. It is then your overall strategy that will take care of the rest to feed the reflection of the latter. Just remember to add each of your LinkedIn prospects to…
It is therefore necessary to know how to
Identify your target Needless to say, making content without a target audience is pointless. You are therefore addressing qualified prospects corresponding to the profile of your ideal target . Prospecting on LinkedIn takes time and the effort to personalize each of your exchanges. Better to focus on quality than quantity. Define content type Each social…
Attracting new prospects to LinkedIn
If you are a professional looking for new prospects for your business, LinkedIn can be useful to you, provided you use it well. This very powerful tool will help you increase your visibility and thus generate better qualified contacts. The sales prospecting method has literally been revolutionized by LinkedIn. However, it is not enough to…
This is materialized by a small frame
The surnames and first names of your recipients will be automatically inserted, which allows you to personalize your message to a minimum. According to statistics, Message Ads are read more than half the time . A goal that is difficult to achieve in emailing, for example. Dynamic Ads Another form of personalized advertising , Dynamic…
This type of advertising appears in different places in the
Define your linkedin Ads objective Define your audience To determine the audience for your LinkedIn Ads campaign, the platform offers you many criteria such as location, experience, profession and/or targeted position, areas of interest, etc. Thus, LinkedIn Ads will form a targeted and personalized audience based on your criteria. Your chances of reaching your target…
Several steps will follow you just have to follow
Here is more information about the program on this page. And for a little fun, try to write your own emotions in co-creation thanks to Artificial Intelligence! It’s here and it’s absolutely free. Continuing from our previous article on the most popular B2B network, LinkedIn, we want to focus in this article on its equally…
The “aiXlr8” program in which
What you need to remember… Despite the learning curve, Facebook advertising can be an excellent marketing channel if your business is well suited to it and your target is active on this type of network. The most important takeaways are to target specific interests , use eye-catching image , offer users low friction conversion ,…
The smaller your target audience
You won’t get any clicks. Do not use low quality images, generic photographs or images that you do not have the rights to use. Don’t steal anything from Google Images. Unless you are a famous brand, do not use your logo. Buy them, create them yourself or use them. Writing an effective Facebook acquisition campaign…
Use Facebook Advertising for Low Friction Conversions
The ad image and text that shares your message with your ideal audience Targeting: the audience you’re targeting the ad to Location: where the ad is shown Bid: Amount you’re willing to pay for customers to see your ad and take the desired action Budget: amount you want to spend on your ad campaign Calendar:…
Target audiences are also highly customizable
As examples, daily deals sites like Groupon, AppSumo, and Fab are good examples of businesses that are succeeding with Facebook advertising. Once you click on one of their ads, it just asks for your email address. They will sell you a deal later. Living Social Landing Page Example with Email Signup Living Social Landing Page…