You can use your regular Instagram photo and video ads in Explore by choosing Explore as an additional placement. The IGTV Format Instagram recently launched advertising on its IGTV format in an effort to financially support content creators who receive around 55% of advertising revenue. How it works ? When you click to access the…
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This type of Instagram ad format therefore combines the effectiveness
You choose The video format Her goals App installs Brand awareness Conversions Commitment Lead Generation Posts The scope Point of sale traffic Traffic Video views Its call-to-action buttons instagram ad CTA The Instagram ad video format can be up to one minute long. But we advise you, if possible, to make shorter videos . To…
The call to action here takes the form of a swipe up
Advertising on Instagram results in publications or Stories for which a company will allocate a budget in order to promote it in the news feed of its users. If they are similar to classic Instagram posts, a “Sponsored” label systematically distinguishes them at the top. As on Facebook, it is possible to find a call…
There is a strong interest in using this Facebook pixel if you want
Product page views Additions to cart Payments initiated Purchases Submit online forms Clicking on a call-to-action (CTA) button, etc. To do this, Facebook allows you to preconfigure standard events in order to track all possible actions that take place on your website. to be able to measure all the actions that are happening and that…
We offer you 6 tips to make your Facebook advertising really
Thus, Facebook will be more tolerant on this aspect. Finally, last recommendation from Facebook, avoid putting too much text in your visuals. In summary Facebook is a powerful , effective and affordable tool for advertising. By making some of these changes that we have discussed in this article, you should be able to answer your…
But you should never encourage them to provide private information
Remember that knowing how to invest correctly is one of the keys to success. Your ad’s redirect page is poorly optimized It is quite possible that your advertisement has a very good click-through rate (greater than 1) and that Facebook considers it interesting with a good relevance score (greater than or equal to 8). Yes,…
If your advertisement generates too few reactions according
Help you put yourself in his shoes by asking yourself: “ what do I have to gain by going to see his site, by following or liking his page, etc.? ? » Be consistent with your goals and stick to the sales journey. Do not re-show for the 10th time an advertisement for a product…
The timing of your broadcasts is inappropriate
Gender, specific interests, etc. For example, if you’re targeting male college students on a budget, don’t target an 18-65 age bracket. Also target a common interest that can attract qualified traffic. Your audience is too small. Too much detail, on the other hand, can make the reach of your audience too insufficient to trigger a…
You should know that Facebook relies on the objective of your
It is true that Facebook offers you a plethora of objectives, which can make it difficult to choose and sometimes even make you hesitate between two. You have to decide and you choose your objective at random. Error… let’s see why. advertising to offer it to its users. define facebook advertising objective For example, if…
With an organic presence through influencers
Product or services, special time, etc. are welcome. Your target will thus be able to better perceive your promotions and your brand. 7. Contact influencers Widely used on Instagram, influencer marketing is one of the best ways to increase your visibility and sell a product on Instagram. The trick: couple sponsored Instagram content Thus, you…
This will have more impact on the success of your advertising
Target your audience We all know the relevance of audience targeting on Facebook. Well, a significant advantage of advertising on Instagram is its integration with Facebook’s advertising platform. Thus, we find the many possibilities of targeting your audience with the possibility of also integrating similar and personalized audiences. 3. Opt for remarketing Remarketing (or re-targeting)…
A Landing page that converts to sum up
The benefits of working with landing pages Improve conversion rate (visitors -> prospects and leads -> customers) Maximize the Return on Investment of your web marketing campaigns Propose a clear offer to your visitors and customers and thus avoid losing them in a clutter of information. What to avoid Not to set a main landing…