This type of report should be sorted by number of exits because you only. Want to focus on pages a noticeable impact. However, don’t be fooled by the best results . For example, in the screenshot above, the home page (first row).Has among the most exits of all pages on the analyzed site (237). But…
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It could be a subscription to your newsletter
These metrics are sometimes useful – especially when used to gauge the “ performance ” of a particular page against another – but you’re probably not focusing on what’s really important. That is conversions . Unless you’re running a blog purely as a hobby, you should have an ideal end result in mind every time…
These vanity measures can cause your business to
It is therefore measured only because you simply want to measure it (out of vanity). While it’s easy to think that knowing all the numbers makes you better at web analytics, that’s just not the case. Measuring too many numbers (especially unnecessary ones) clouds your view , making it harder to understand why the results…
With a genuine reason to need and buy your
Otherwise all the fieldwork is irrelevant, and you’ll just end up with piles of reports that are no longer useful. 5. Know the quality of your visitors While companies have different website goals and focus on different metrics. Understanding your website audience is paramount to true web analytics success. Product/solution. Your expert will help you…
This saves you from making a hasty decision
The support of an Analytics expert in this choice is a first advantage. When selecting a tool for analyzing your business website. Using multiple web analytics tools is not uncommon; so your business can get a complete view of their website and ensure that results patterns and trends fluctuate equally across multiple tools. It also…
Does it increase team efficiency
Content development-based SEO is the most cost-effective and direct channel for sustaining a business during economic downturns. It requires less investment. Plus, it doesn’t have an on/off button like traditional paid media campaigns, so it pays off long after the investment.” We share with you some advice on the actions to take during this specific…
Have seen and are seeing their budget
Consumer mobility, media consumption habits, and budgets. Given the changing situation, companies need to adapt their upcoming SEO campaigns to strategically reduce risk . Consumers and businesses are turning to search engines. This is what we invite you to discover together in the continuation of our theme “knowing how to seize the opportunities of the…
This way in the post covid19 period
Let’s take a concrete example used in a previous article . By taking advantage of this period to embark on a natural referencing project , approximately 3 to 6 months are necessary to appreciate the results .When demand picks up (and we hope so), your site’s position on the SERP will be much better. Just…
Identifying your persona in this journey is more than
If your business is not visible on the right channel, then it is depriving itself of approximately 60% of potential customers ! You must therefore take into consideration the fact that the consumer uses different channels to make purchases. But you must also be present at the different stages of this journey , thanks to…
The latter quite naturally refocus on the satisfaction
It is an excellent point, especially to continue to develop your activity in this period of troubles and uncertainties. However, know how to adapt to the context so as not to be intrusive and too impersonal with your interlocutors. Avoid trying to sell at all costs! If you are practicing a marketing automation strategy but…
This is what our agency has chosen to do during this
If they are integrated into an automated scenario, check that it is in line with the current context. You can continue to feed your prospects with high value-added content. Provided that this content is adapted to the situation to avoid inappropriate messages, as we mention above. Maybe it’s relevant to create a new special Covid19…
For example if your messages contain
Following the different priorities encountered and generated by a period of trouble, such as that experienced with Covid-19, your automated and previously programmed campaigns may no longer be as appropriate to the situation . This time around, we want to focus our content on the importance of personalizing the message in times of crisis. Here…