As referenced in Google’s patents. Although this is a simplified version of the system, it gives us an idea of what is being tracked: the characteristics of the user, their query and the characteristics of what they click on. Therefore, what you might think are two separate visits to your site, because they come from…
Category: Country Email List
First downside this data is general and you
Most marked differences Sparse emails VS customizable campaigns In general, sending a marketing email means sending a single message at a time to a specific segment of your contact list. To send another email, you must recreate the same process, and so on. To give you a simple and common example, this is the case…
But the possibilities remain more limited and the achievement
Segmentation becomes possible using connection with other ancillary tools . So you end up crossing several software, which is not always a time saver. Marketing automation here will allow you to continuously enrich the profile of your prospects by collecting data in real time (lead profiling) according to the content consulted, etc. Then, depending on…
Let’s look at the details and see why
Why GSC and GA never match? Although it is a question of precision , it is not just a question of precision per se. This disparity in data is therefore due to the design of the tools. . Google Search Console and Google Analytics don’t measure the same things Indeed, the two data sources have…
She knows how to follow the methodology imposed
It therefore saves obvious time that you could use for other strategic tasks and/or devote yourself to your core business. FREE GUIDE Prediction and anticipation of Return On Investment for natural referencing (SEO) Download nowThe guarantee of results, in accordance with the rules of SEO for the optimization of your site Your website is launched,…
The approach of your next marketing
This can therefore encourage you to offer new services to your customers and prospects, which are more innovative and above all adapted to this period, which is still a bit special. To cite another example, many businesses and restaurants have taken up home delivery, online ordering, etc. Digital is more than present today and you…
After confinement and this period of crisis
However, there is no need to send an email to send an email. Because indeed, you will probably not be the only one to do so. Send a message that will be appreciated and beneficial to your customers , not to you. SPECIAL BUYER PERSONA TOOLBOX The complete kit to create your marketing personas Download…
Adapt and above all adapt your message
Sending automated yet relevant content will help you achieve your goal. In this situation, LinkedIn will have been a first pillar to attract your lead. It is then your overall strategy that will take care of the rest to feed the reflection of the latter. Just remember to add each of your LinkedIn prospects to…
It is therefore necessary to know how to
Identify your target Needless to say, making content without a target audience is pointless. You are therefore addressing qualified prospects corresponding to the profile of your ideal target . Prospecting on LinkedIn takes time and the effort to personalize each of your exchanges. Better to focus on quality than quantity. Define content type Each social…
Attracting new prospects to LinkedIn
If you are a professional looking for new prospects for your business, LinkedIn can be useful to you, provided you use it well. This very powerful tool will help you increase your visibility and thus generate better qualified contacts. The sales prospecting method has literally been revolutionized by LinkedIn. However, it is not enough to…
This is materialized by a small frame
The surnames and first names of your recipients will be automatically inserted, which allows you to personalize your message to a minimum. According to statistics, Message Ads are read more than half the time . A goal that is difficult to achieve in emailing, for example. Dynamic Ads Another form of personalized advertising , Dynamic…
This type of advertising appears in different places in the
Define your linkedin Ads objective Define your audience To determine the audience for your LinkedIn Ads campaign, the platform offers you many criteria such as location, experience, profession and/or targeted position, areas of interest, etc. Thus, LinkedIn Ads will form a targeted and personalized audience based on your criteria. Your chances of reaching your target…