What is the purpose of meta descriptions. For SEOs, the primary objective of the meta description is not to fill the description with keywords but rather to optimize it to convince the user to click on the organic results rather than on those of his competitor (we we’re talking more about CTR optimization here than…
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These digital tools are very powerful and will become your
It will appear at the beginning (or end) of the video on Youtube in case the broadcaster allows ads. most trusted allies once you master them. They can help boost your profile and establish you as a key player in your field online. CHECKLIST Plan your social media advertising campaigns. Get the checklist Previous All…
The sponsored advertisement
In addition to increasing your visibility on the Internet, social networks allow you to create paid advertising campaigns and better reach your prospects and future customers. Also, consider increasing traffic to your website by sharing original content. Depending on your objectives and your target, you must choose the most appropriate networks for your business. To…
This tool will help you analyze the quality and readability
To achieve this, you will need to respond to the search algorithm by providing content (web pages or articles) specifically designed to target those keywords using particular SEO techniques. Natural referencing is a long-term job. But it is extremely effective and, above all, free. There are many tools designed to improve your natural referencing. For…
Every aspect of the campaign, if properly
The value of your investment is measured in terms of return. The web has the advantage of offering Internet users the possibility of researching, comparing and buying products whenever they wish. Pop-up ads are no longer needed. Today, paid ads appear. when they are most likely to attract attention. Evaluate the returns of a paid…
The emailing or newsletter strategy
Because the tools offered by the most popular online paid advertising platforms offer comprehensive ways to increase the return on investment (ROI) of your paid advertising campaigns. CHECKLIST Plan your social media advertising campaigns Get the checklist Setting up your paid advertising campaign You don’t have to be an expert to communicate online. You just…
However this traffic disappears as soon
Which tools to use? October 5, 2022 B2B Internet Marketing Paid advertising on the Internet is a fundamental part of the daily life of a large number of Internet users. The web is full of various forms of paid advertising, some of which are more virulent than others. Most digital advertising models have pros and…
The time spent on social networks has increased
Conclusion It’s essential to ensure that the content you write matches both the terms people are searching for and the search intent of your audience. Make sure your post is informative when people are looking for information. Be the first result when someone searches for your business name. Provide content that helps people make an…
These are questions people are asking around this topic
You therefore want to create a page that corresponds closely to what you have just found on this page 1. It is up to you to adapt according to the results that appear. Our top tips for optimizing your content for search intent Optimize your product pages for commercial keywords For example, if you sell…
Commercial intent Commercial intent is trying to find out more
Google even understands that for some search terms, like [how to build a log cabin], it’s handy to include videos and images. Browsing intent Navigational intent is trying to find something (eg, “Peugeot website”). So they want to visit a specific website. So you need to make sure your website can be found when someone…
A thorough understanding of search intent can help you
But you are hungry and want to eat NOW. So you head to Google and search for “ quick zucchini recipes ”. search intent query The first result you click on looks correct at first glance. But we quickly realize that the recipe takes more than an hour. So you quickly return to the search…
This is what we will see in this article
Automatic migration of your data or not. As you know. Universal Analytics is changing from July 2023… How to succeed in your marketing strategy if you are short of time. Content marketing has become a must for companies that… Read more improve page indexing on Google Improving the Google Indexing of Your Website’s Pages: 6…