Let’s take a concrete example used in a previous article . By taking advantage of this period to embark on a natural referencing project , approximately 3 to 6 months are necessary to appreciate the results .When demand picks up (and we hope so), your site’s position on the SERP will be much better. Just…
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Identifying your persona in this journey is more than
If your business is not visible on the right channel, then it is depriving itself of approximately 60% of potential customers ! You must therefore take into consideration the fact that the consumer uses different channels to make purchases. But you must also be present at the different stages of this journey , thanks to…
The latter quite naturally refocus on the satisfaction
It is an excellent point, especially to continue to develop your activity in this period of troubles and uncertainties. However, know how to adapt to the context so as not to be intrusive and too impersonal with your interlocutors. Avoid trying to sell at all costs! If you are practicing a marketing automation strategy but…
This is what our agency has chosen to do during this
If they are integrated into an automated scenario, check that it is in line with the current context. You can continue to feed your prospects with high value-added content. Provided that this content is adapted to the situation to avoid inappropriate messages, as we mention above. Maybe it’s relevant to create a new special Covid19…
For example if your messages contain
Following the different priorities encountered and generated by a period of trouble, such as that experienced with Covid-19, your automated and previously programmed campaigns may no longer be as appropriate to the situation . This time around, we want to focus our content on the importance of personalizing the message in times of crisis. Here…
Allowing them to advance in their chat maturation
So prepare “awareness” messages to reconnect . Tell them, for example, that this may be an opportunity for them to tackle new issues, that they may have new issues and that you can help them. Offer them resources that could engage them. Depending on the feedback and behavior of your contacts, you will firstly filter…
Approach these contacts strategically and thoughtfully
In addition, you can reuse and promote this content in different ways to generate traffic and qualified leads. All this is not complex. You can get started now. Especially if the current period slows down your activity and leaves you more “free” time. 3- Introduce your salespeople to “Social selling” Social Selling is the process…
These clickable buttons must direct your visitors to a
Eatch up commercial marketing 1- Go digital! If until now you were still using traditional or even old the period we are going through can then prove to be complex. Indeed, the modern buyer requires you to review your methods. The first piece of advice we can give you is to start by making your…
To help you cope better in this situation and thus limit
Even in times of crisis, we are all very busy and we must organize ourselves to be more productive. So try implementing these four tips to quickly have a positive impact on your Google Adwords campaigns! Add extensions to your ads to improve the Quality Score and take up more space on the SERPs. There…
If you find that conversions are very low in the early morning
If you’re looking to review search terms for a specific campaign or ad group, adjust the filter in this view. From there, we recommend filtering keywords by cost (most expensive to least expensive) to quickly sift through the most expensive search terms. If you find an irrelevant term, just add the whole keyword or part…
You can find negative keywords to implement at the
Visibility and creating a distinction from other ads. A dword ad extensions are an easy way to increase visibility and allow users to directly interact. With your ad by taking shortcuts directly from the SERP. It can be contacting your business directly, clicking on your website or discovering the address of your point of sale. …
The background tasks we describe above must be carried
In a few weeks or a few months, it will eventually pay off. We believe that it is now that we must act to be ready to face the “after”. Out regularly. Thus, Google will be able to position your site better and better in its results pages. You have to start on the right…