In exchange, offer them premium content. You are then in a real lead generation system . SPECIAL BUYER PERSONA TOOLBOX The complete kit to create your marketing personas Download What resources are associated with it? Now that the basics of this first step are laid, you can start creating content to get your target into…
Tag: buy email list
Find out how to create effective lead magnets
That is to say, the good sequence and the fluidity of the actions to be carried out for your prospects. For your tunnel step to generate qualified leads, you must offer a very clear Call-to-Action , which leads to a Landing page on which there is a simple, fluid and concise form that the visitor…
With the implementation of an email
However, they are much more willing to interact if you encourage them. Now, your objective will be to accompany the prospect from his initial idea to a thorough understanding of the usefulness of your solution. A reminder, marketing experts define 3 main stages of the funnel: TOFU (top of the funnel): attracts attention MOFU (middle…
This step is primarily intended for hot prospects
To be able to determine which are your most mature leads, it is essential to set up a lead scoring strategy which consists of assigning a point system to each of your prospects according to the different actions they take. For example: the number of times they visit the site, number of clicks or email…
This final stage represents the end of the conversion
Our tip make sure the external link opens in a new window to avoid distractions and losing your readers. Conclusion Now that you have all the tips and a few tools, it’s time to get started. We wish you the best of luck creating SEO- optimized content ! As a bonus, we provide you with…
Good internal and external linking structure
This strategy could potentially increase the reach of your content , and media, when properly optimized, could be used in Google’s SERPs. And don’t forget to add image alt tags (descriptions of the images you use throughout your copy). With Google’s image search on the rise , you should capitalize on this trend by adding…
A picture is worth a thousand words
Our tip When thinking about search intent and the answers people need, you can give those answers in your titles and expand on them in your paragraphs. Clear and informative paragraphs Just like headlines, readers like to skim through paragraphs to quickly find the information they need. Avoid long and undrinkable paragraphs that your readers…
This can help readers understand what they will gain
Meta Description example meta description SEO content Contains target keywords Call-to-action and/or targets an emotion It consists of 140-160 characters (1-2 sentences). If it’s too long it won’t fit, Google will truncate it and people won’t understand what your site can provide It must be unique and describe a web page . Make it meaningful…
With statistics on how your product or service has
This is particularly interesting to watch in times of crisis when many industries are under severe stress (negative or positive). Industry writers will appreciate some inside data to look at. You can also use customer-generated content. Ask your customers to share success stories helped them increase their sales. Examples: “Save up to 80% more time…
What semantically related words they’re likely
There are four types of intent searches: Informational Intent : Users want to find more information about a specific topic, product, or industry. Example: “best coffee machines” Browsing intent : Users intend to visit a specific site or page. Example: “Types of Nespresso coffee machines” Business intent . Users are considering a purchase and want…
Once you have performed a site audit
Search engines may think you are trying to manipulate the algorithm and may downgrade your rankings or ban your website from search results . How do I resolve a duplicate content issue . you can use the site audit tool to see the number of duplicate pages on your website. To correct them, you can:…
Which domains are pointing to your site
Mistake 5: Lack of backlinks and toxic backlinks Backlinks work like online sponsorship. You earn backlinks when an external site links to yours . They are a sign of trust and authority in the eyes of search engines. Having a link from an external website with good page authority transfers some of that authority to…